By Ben Biles
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March 28, 2024
More than half of the 200,000 veterans who leave the service each year turn to higher education, with 115,000 veterans enrolling in college annually. Student veterans represent a highly-skilled, competitive talent pool, combining advanced degrees with years of working experience from their time in the service. However, corporate recruiters often struggle to determine how to identify and connect with student veteran candidates, who are more likely than their non-veteran peers to live off-campus, work full or part-time jobs, and have families. While advancing student veterans’ civilian career prospects requires a concerted and coordinated effort by both higher education institutions and hiring organizations, corporate recruiters can more effectively create pathways for student veteran hires using the following tactics. Connect your veteran and early career resources internally. If companies have resources and personnel dedicated to military veteran recruiting and early career recruiting, it is critical that these two entities collaborate. While military veteran recruiters within companies typically have some experience translating military experience, understand military rank and structure, and may be veterans themselves – the early career programs recruiting student veterans likely do not. Conversely, early career recruiters have relationships with universities, have experience connecting with students, and may be more familiar with working with candidates just starting out in civilian careers. The expertise both groups bring to the table makes it more likely that your organization will effectively connect and engage with military veterans, speaking to the unique circumstances and background of this candidate pool. Offer flexible or alternative options to the traditional summer internship. 47% of veteran students have families , and 50% are working full-time throughout school. Consequently, the 12-week summer internship program that many companies offer, designed to fit the more traditional student demographic, is untenable for many student veterans. Providing alternative options like apprenticeships or part-time student roles gives student veterans the chance to get their foot in the door. Take another look at your target schools list. Companies have finite resources to recruit early career candidates. As a result, most organizations will identify target schools, typically those that are geographically proximate to company offices or headquarters, to focus their recruitment efforts on. However, if organizations are looking to specifically recruit student veterans, it’s critical that they include colleges with a student veteran population. Companies should also not necessarily limit their recruitment efforts to four-year institutions; including community colleges and trade schools in your company’s recruitment strategy can create pathways for even more high-quality student veteran candidates. Offer a mix of on-campus and virtual recruiting events. With the diverse needs and circumstances of student veterans, it's prudent to provide networking and recruiting events that aren’t strictly in-person, or on-campus. With many student veterans living off-campus, and potentially less plugged in to on-campus events, companies that offer a healthy mix of in-person and virtual events are more likely to connect with student veterans who may otherwise miss out due to family or work commitments. Stay mindful of skill-matching to prevent student veteran underemployment. Though student veterans may not have experience in a civilian workplace, many have years of work experience through the military, developing critical professional skills that are simply not comparable to the typical 22-year-old college graduate. Veterans are 15% more likely to be underemployed than their non-veteran peers, with 33% of veterans experiencing underemployment. Recruiters need to prioritize skill-matching when working with student veterans to ensure they are being placed in positions that are appropriately challenging and make the best use of their skills and experience. Coordinate with other companies. Collaborating with other companies that share a commitment to hiring and supporting veteran talent can amplify recruitment efforts and expand opportunities for student veterans. This collaborative approach benefits individual companies and strengthens the broader support network for student veterans transitioning into the workforce. Working to advance military veteran employment, and opening pathways for student veterans requires collaboration across the education, private, and public sectors. Together, organizations can move the needle and enhance outcomes for veterans throughout their transition to their civilian life and careers. To learn more about how to improve employment prospects for student veterans, join American Veterans Group’s virtual panel discussion, VetSuccess: Campus to Career on April 24, 2024 1-2pm EST .